SEMAG (Sistemi per Elevatori Montacarichi ed Ascensori in Genere) was an Italian manufacturer of elevators from Bareggio, Milan, Italy. It produced traction and hydraulic passenger, bed and freight elevators and sold them to different countries.
History[]
It was established in either the 1960s or 1970s by the Zappa company (predecessor of Sematic Group) along with other Italian partners as a distributor of Zappa's elevator door products in Italy and other markets around the world[1]. It was also a purchasing department of West German elevator company Lift Munich at some point.
In the 2000s, Semag merged with LM Liftmaterial GmbH. It is unknown when the company went defunct.
Overseas distributors[]
A number of SEMAG elevators have been installed in several countries between the 1970s and 1990s, such as Finland since the 1980's by Hissitekniikka Ky (where a large number of installations can be found in there), Singapore, Hong Kong, New Zealand, and others.
In Singapore and Hong Kong, SEMAG elevators were distributed and installed by the Chevalier Group, which also distributed Toshiba and Dong Yang elevators and escalators in the 1980s-1990s. Because Chevalier also supplied Toshiba elevators in both regions, a few Semag elevators installed during that time used Toshiba's buttons instead of the standard "Robertelli" buttons.
In New Zealand, Semag elevators were distributed by the New Zealand branch of Elevators Pty. Ltd. (or known as EPL and later EPL KONE), of which very few of them were installed under the EPL KONE brand. Most of them are maintained by Kone, but a few of them are also maintained by Schindler.
In the Philippines, SEMAG elevators were distributed by General Elevator and Escalator Corporation which started in 1977.[2]
In Indonesia, SEMAG elevators were distributed by PT. Harton Tektama which began in 1974. It is unclear when the company stopped distributing SEMAG elevators, but it is been suggested to be around the 1980s when Harton Tektama decided to form Indolift (a local elevator company) and became the sole distributor of that brand.
Fixtures[]
1970s[]
It is unknown what type of fixtures that were used by SEMAG in the 1970s.
1980s to 1990s[]
Robertelli Modular[]
Many SEMAG elevators installed from the 1980s to early 1990s used fixtures made by Robertelli from Italy. The buttons are small, rectangular plastic which protrudes from the panel and lights up entirely when pressed. The floor indicators are analog; they consists of illuminating black rectangles along with two larger green or white triangle shaped directional arrows. These fixtures were widely used in Finland and New Zealand. Some floor indicators in New Zealand, however, have LED floor indicator instead of analog display.
SEMAG Traction elevator lift (Retake)
Late 1980's SEMAG elevator in Finland with Robertelli Modular buttons.
Some SEMAG elevators in Finland also use a different type of Robertelli Modular buttons, which are wedged white rectangular buttons.
Amazing 1988 Semag traction elevator @Anjalanraitti 7B, Kouvola, Finland
Late 1980's SEMAG elevator in Finland with wedged buttons.
Aqua VS buttons[]
Possibly in the mid or late 1990's, some SEMAG elevators in Finland used Aqua VS buttons which resembles Kone Delta and K-Delta buttons along with a simple LED dot matrix floor indicators.
Nice 1998 SEMAG Traction Elevator Lift@VASO Tiroli, Naantali, Finland
Late 1990's SEMAG elevator in Finland with Aqua VS buttons.
Dewhurst[]
A lot of SEMAG elevators in Hong Kong are using Dewhurst buttons, usually the US81 or US81 Braille series. Very few installations in New Zealand are also using Dewhurst buttons instead of Robertelli Modular buttons.
Awesome SEMAG EPL-KONE Traction lift at a Carpark on Willis Street, Wellington CBD.
SEMAG elevator in Wellington, New Zealand with Dewhurst buttons.
Other fixtures[]
In Singapore, SEMAG elevators installed in the 1990's mostly use black octagonal buttons with green illumination and digital floor indicators with segments display. It is unknown if these fixtures were made by Chevalier, the distributor of SEMAG elevators in the country. Some elevators also use buttons from Toshiba or Dong Yang, possibly due to the fact that Chevalier was also a distributor of those said brands during the 1990's. Examples of this can be found in ERA APAC Centre (Toa Payoh), Jubilee Square, Anchorpoint Shopping Centre and Craig Place Car Park.
Jubilee Entertainment Centre, Singapore - SEMAG Hydraulic Elevator
1990's SEMAG elevator in Singapore with Toshiba buttons (provided by Chevalier)
A few SEMAG elevators in Hong Kong which were installed in the early 2000s use generic Italian buttons and floor indicators with LED dot matrix display.
尖沙咀香港歷史博物館Semag升降機(L1)；Semag elevator(L1) @ Hong Kong Museum of History, Tsim Sha Tsui
Early 2000's SEMAG elevator in Hong Kong with generic Italian buttons.
Notable installations[]
Finland[]
Helsinki[]
- Kiasma Museum, Helsinki (1996)
- Viking Line/Skatudden Terminal, Helsinki
- Eerikinkatu 1, Helsinki
- Malminkaari 10, Malmi, Helsinki (1989)
- Kirvesmiehenkatu 4, Herttoniemi, Helsinki (1991)
- Hotel Lilla Roberts, Helsinki (1992)
- Fenniakortteli, Mikonkatu 17C, Helsinki (modernized by Schindler)
- Ogeli Shopping Center, Oulunkylä, Helsinki (modernized by Schindler)
- Tulisuontie 20A, 20B and 20C, Itäkeskus, Helsinki (1998)
- Ilotulitustie 16A, 16B and 16C, Itäkeskus, Helsinki (1998)
Turku[]
- Aboa Vetus & Ars Nova Museum, Turku
- Turku Science Park ElectroCity, Turku (1989)
- Mehiläinen Clinic and Hospital, Turku
- Allinkatu 1, Turku (1998)
- Kupittaankatu 29, 29A and 59, Turku (1989)
- Karialankatu 7, Turku (1996)
- Kokkakatu 2, Turku (1996)
- Ursininkatu 3, 3A, 3B and 3C, Turku (1997)
- Lonttistentie 9, Turku (1991)
- Reelinkikatu 7, Turku (1998)
- Merimiehenkatu 5A and 9A, Turku (1995-1996)
- Jungmanninkatu 1A, Turku (1995)
- Laivurinkatu 8A, Turku (1996)
- Itäinen Pitkäkatu 48A, Turku (1998)
- Humalistonkatu 17A, Turku (modernized by Schindler)
- Varsinais-Suomenkatu 21, Harittu, Turku
- Nostoväenkatu 18B, Runosmäki, Turku (1993)
- Lipunkantajankatu 22C, Runosmäki, Turku (1995)
- Stålarminkatu 39C and 39D, Turku
- IKEA, Espoo (modernized by Schindler)
Raisio[]
- Tasalanaukio 3, Raisio (modernized by Kone)
- As OY Kerttulankruunu, Raisio (1995)
- S-market, Raisio (1993)
Other cities[]
- Jyväskylä Travel Center, Jyväskylä (2001)
- Emännänkatu 2, Kaarina (modernized by Kone)
- Hoviherrankatu 7A, Kaarina (1993)
- Seurakuntakeskus, Mikkeli
- Mannerheiminkatu 9-11A and 20K, Porvoo (1990)
- Karis Svenska Lågstadium, Karis, Raseborg
- Tampere Railway Station, Tampere
- Naantali Spa Hotel, Naantali (1984, modernized by Schindler 2006)
- Naantali Spa Hotel, Naantali (1991)
- VASO Tiroli, Naantali (1998)
- Hotel Kalkstrand, Parainen
- Carelicum (North Karelian Museum), Joensuu
- Arktikum Museum, Rovanieni (1991)
- Tietoportti, Saimaankatu 11, Lahti (1993)
- K-Supermarket, Karjaa, Raasepori (modernized by Kone)
- Anjalanraitti 7B, Kouvola (1988)
- Prisma Shopping Center, Kouvola (1996)
- Pitäjänmäentie 13C, Pitäjänmäki (1993)
- Martinkatu 15A, Hyvinkää (1989)
- Hanko Library, Hanko (1989)
- Leiritie 6A and 6B, Myyrmäki, Vantaa (1989)
Hong Kong[]
Hong Kong Island[]
- Portwealth Centre, Wan Chai (1995)
- Aberdeen Tennis & Squash Centre, Aberdeen (2000)
- Healthy Village (Redeveloped Phase 2) Car Park, North Point (1997)
- Harmony Garden Car Park, Siu Sai Wan (1997)
- Cheerful Garden Car Park, Siu Sai Wan (1995)
- Fukien Secondary School (Siu Sai Wan), Siu Sai Wan
Kowloon[]
G, 1 - 3, Full Win Commercial Centre, Yau Mau Tei(1995, Elevator demolished in 2022 and replaced to Toshiba SPACEL-III as a part of the renovation of the building)- Hydan Place, Yau Mau Tei (1995)
- Rejoice Court, Mong Kok (1995)
Hong Kong Museum of History, Tsim Sha Tsui(1998, Elevator modernized to IFE as a part of the renovation of the building)[3]- Hong Kong Public Records Building, Kwun Tong (1997)
- Charming Garden Phase 1 & 2 Car Park, Mong Kok (1998)
- Laguna Verde, Hung Hom (1998)
New Territories[]
- Saddle Ridge Garden, Ma On Shan (1993)
- Bo Shek Mansion, Tsuen Wan (1996)
- New Haven, Tsuen Wan (2002)
- But San Primary School, Tuen Mun (2000)
- LCHKS Ma Kam Ming Charitable Foundation - Ma Chan Duen Hey Memorial College, Tseung Kwan O (1998)
- Fanling Centre, Fanling (1991)
- Union Plaza, Fanling (1994)
- Hong Lok Square, Yuen Long (1995)
- Well On Shopping Arcade, Tseung Kwan O (1994)
New Zealand[]
- Willis Street Carpark, 155 Willis St, Wellington (1980)
- Bunnings Warehouse, Tory St, Wellington
O'Connells, Queenstown(1990) (Replaced in 2022 with Schindler 3300 & 5500)- Queenstown Council, Queenstown
- NMIT Nelson (L Block)
NMIT Nelson (K Block)(Modernized In 2021 by Schindler with Dewhurst US95)190 Trafalgar Street, Nelson(Modernized In 2014 by Schindler with FI MXB)- 237 Trafalgar Street, Nelson
- 105 Trafalgar Street, Nelson
Singapore[]
- Acer Building (1998)
- Begonia Pavilion (refurbished)
- Downtown East, Pasir Ris (all but one have been replaced into Kone)
- Changi South Amenity Centre
- Jubilee Square, Ang Mo Kio (1996)
- King's Arcade (2002)
- L&Y Building
- Serenity Park (1995) (2 of them have been modernised by VM)
- Trellis Towers (2000) (Clubhouse lift)
- Wang Lodge (1995)
ERA APAC Centre (1997, formerly Toa Payoh Entertainment Centre and later Hersing Centre)(Replaced by Gylet)Toa Payoh Library (modernized by 9G Elevator)(Replaced by CA M&E)Furama Riverview Hotel(replaced into KONE elevator)Bugis Junction(1994, small elevator serving B2 and B1, now removed)Anchorpoint Shopping Centre(Replaced by KONE)Craig Place Car Park(Replaced by iFE)West Coast Recreation Centre(Demolished)Elite Industrial Building(modernized by IFE, done by Chevalier)111 Amoy Street(Replaced)The Bayshore (1999)(Replaced with Toshiba by Chevalier)Warren Golf & Country Club, Choa Chu Kang(Replaced by Otis)Kingsgrove Condo, Ang Mo Kio (1992)(Modernised by LiFTCORE)
Other countries[]
- Marktstrasse 28, Weinfelden, Switzerland
- Palazzo Tibelva, Via Cantonale 35, Lamone, Switzerland
- Tunis Carthage International Airport, Tunisia
- Luxemboug Railway Station, Luxembourg
- Ruijin Building, Shanghai, China
- Viale Reina 3, Agno, Switzerland
- Via Castello 3, Desenzano, Italy (1989)
Gallery[]
See also[]
- Liftmaterial
- Sematic Group - the successor of Semag.
Notes and references[]
- ↑ Up and up for 50 years - Sematic Group (Archived)
- ↑ General Elevator and Escalator Corporation
- ↑ Elevators only, while the escalators are Toshiba. Additional structure from Hong Kong Science Museum (elevators and escalators installed by Otis in 1991).
External links[]
- Official website (Archived on June 14, 2000)
- DSD GROUP Srl: Giovanni Capuano - this webpage contains a bit about Semag.