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This article is about the defunct elevator company in São Paulo, Brazil. For the defunct American elevator company, see Atlas Elevator Co. (Northern California).
Elevadores Atlas S.A.
Elevatlaslogo

Founded

1918 (Cambuci, São Paulo, Brazil)

Founders

AM Lowsby, Frederich James Pirie and Carlos Dumont Villares

Acquired by

Schindler (1999)

Succeeded by

Atlas Schindler

Year

1918 - 1999

Status

Defunct, became Atlas Schindler

Atlas Elevadores S.A. (also known as Elevadores Atlas and later Atlas Schindler) was an elevator company based in São Paulo, Brazil. They made residential, commercial and freight elevators as well as escalators. It was a subsidiary of the Villares Steel group.

History

Comercial Escaladoras Atlas ISO9001

A 1994 ad published on the Veja magazine showcasing the ISO9001 quality standard obtained by Atlas. "There's one thing only Atlas escalators can transport: ISO9001."

The company was established on January 10, 1918 in the neighbourhood of Cambuci, São Paulo, and started as a small workshop for elevator installation and maintenance known as "Lowsby & Pirie", named after the founders who were two English engineers, AM Lowsby and Frederich James Pirie. In the early 1920s, Carlos Dumont Villares joined the company and was renamed to "Pirie, Villares & Cia", but he died in an accident in 1922. His brother, Luiz Dumont Villares, took over the workshop. In 1926, Luiz, after visiting Westinghouse's factory in Pennsylvania in his honeymoon, establishes a technology sharing agreement between the American and Brazilian companies. Around the 1940s, the "Atlas" brand was established. In 1954, Atlas brings the first escalator and automatic parking system to Brazil. The company remained independent until May 24, 1999 when Schindler acquires 63.64% of the shares of Atlas Lifts. Later, Schindler was established in Brazil as "Elevadores Atlas Schindler S.A." (or simply "Atlas Schindler"). They are still the national leader in vertical transportation and manufacturing. They were also responsible for developing the Schindler NeoLift and other elevator models sold by Schindler in South and Central Americas.

Notable installations

Brazil

  • All of the public and/or federally owned buidings in the city of Brasília (installed circa 1957-1962, most have been modernized by Atlas Schindler or other companies)
  • Shopping Pátio Paulista, São Paulo (1989, modernized by Schindler in 2016)
  • Shopping Pátio Higienópolis, São Paulo (1999, modernized in the mid 2000s)
  • Countless metro stations in São Paulo (various models, dates and equipment, most were modernized by other companies)
  • Congonhas Airport, São Paulo
  • FIESP Tower, São Paulo (Modernized with The PORT Technology)
  • MASP Museum, São Paulo
  • Edificio Italia, São Paulo (1965, modernized into Schindler 5500 in 2017, also includes the completely original Circolo Italiano Elevators)
  • Edificio Mirante do Vale, São Paulo
  • City of São Paulo Municipal Chamber, São Paulo (modernized with Schindler Miconic 10)

Argentina

  • Galerias Pacifico Shopping Center, Buenos Aires
  • Alto Palermo Shopping Center, Buenos Aires

Other countries

  • Centro Comercial Central, No. 60-62, Avenida do Infante Dom Henrique, Sé, Macau, China

Trivia

  • Atlas's Interlagos - Santa Amaro elevator manufacturing factory was considered to be the largest factory of its kind in the Southern Hemisphere.
  • Besides its home country, Atlas also exported their elevators to almost every Latin American countries, and even Portugal. Atlas also exported their products to Mozambique and Macau, where both are former Portuguese colonies.
    • Atlas elevators and escalators were also sold in Indonesia. These products were distributed by PT. Tanjungraya Eramas, a company that was part of PT. Tanjung Raya Elok (TRE) which distributed German made Lift Munich elevators in the 1980s and 1990s.
  • Luiz Dumont Villares, who assumed the company after his brother died, was nephew of Santos Dumont, inventor of the 14 Bis airplane.

Gallery

Logos, nameplates and badges

Escalators

Advertisements and catalogs

Others

Video

SLOW Atlas Traction Elevator @Centro Comercial Central, Macau

SLOW Atlas Traction Elevator @Centro Comercial Central, Macau

An elevator installed by Atlas in Centro Comercial Central, Macau, China (video by: vief86mo).

See also

External links

Other/smaller/historic elevator companies
AmtechA&P. StevenAnlevAnlev ElexArmorASEAAsea GrahamAtlas (Northern California)Automobile Rotary Lift Co.Axel LiftsBennie LiftsBoralCNIMDaldossDeveDong YangDopplerElectraElevadores AtlasElevadores SûrElevators Pty. Ltd.ElexEllis & McDougallEvans LiftsFalconiFiamFlohrGeneral (CA, older)GiantGoldStarGraham BrothersGrupo ExcelsiorGuangriHammond & ChampnessHAS ElevatorsHaughtonHaushahnHävemeier & SanderHitachiIFEIGVIndoliftInter-UpIsraliftIZAMETJ&E HallJohns & WaygoodKfirKleemannKoppel A.W.LGMANMarryat & ScottMiamiMillarMontgomeryMorris VermaportMP LiftsNipponOmegaOrenstein & KoppelOrona/Electra VitoriaPaynePickerings LiftsPneumatic Vacuum ElevatorsR. StahlReliableRheinstahlSabiemSchlierenSchmitt & SohnSeabergSEC ElevatorsSemagSergeShenyang BrilliantSITESSJECSmith, Major & StevensStaleyStannahStarlift VoorburgStiglerTechnosThymanToshibaU.S. ElevatorVýtahy OstravaWaygood & Co.WestinghouseXJYungtayZREMB
Full list: List of elevator and escalator companies
See also: Third-party elevator maintenance companies
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